Michael Morrow – iGaming SEO Content Writer
iGaming Content Writer | Casino, Crypto & AffiliateMost iGaming writers have never worked inside a casino. But, I have.I'm a casino content writer and crypto casino copywriter with 16 months in-house at a crypto casino operator, 1,000+ slot reviews for a major affiliate, and 7+ years of SEO content across competitive niches.
16 months in-house operator experience
1,000+ iGaming pieces delivered
100% Upwork job success
iGaming & Crypto Casino Content
Casino and crypto content written by a casino content writer who has worked inside an operator, not just researched it from the outside.At Block Labs, I worked across three brands: CoinCasino, WSM Casino and CoinPoker. That included casino landing pages, sportsbook copy, on-site SEO copy, promotional content, press releases, social media, Telegram bot copy, CRM and email content.I also helped develop the brand voice and style guides that differentiated each casino from the others.Outside of that role, as a dedicated slot reviews writer, I've produced 1,000+ reviews for a major iGaming affiliate covering game mechanics, RTP, volatility, bonus features and player verdicts.
Casino & sportsbook landing pages
Slot & game reviews (high-volume or premium)
Bonus guides & promotional content
Crypto casino platform copy
Social media copy (X/Twitter, sports led and campaign)
Telegram casino copy – bot and channel content
Press releases and brand launch content
Email, CRM and on-site copy
Style guides and brand voice development
E-commerce & Amazon Content
Former UK Content Manager at a specialist Amazon agency. A+ content modules, product listings, brand stores and Shopify copy for globally recognised consumer brands including Schwarzkopf, Nivea, Loctite and Under Armour.Available for E-commerce projects alongside iGaming work.
Amazon A+ content and brand stores
Product descriptions at scale
Shopify category and landing pages
General SEO Blogs
High-quality, SEO-optimised articles and blog posts across health, B2B, sport, travel and more.
Comprehensive search engine optimisation
1,000+ pieces delivered across different niches
Travel guides, destination content, resort copy
What Clients Say
"Michael is a brilliant writer. Fast, accurate and completely on brand. Will definitely hire again."
— iGaming Client, Upwork
"Michael writes with genuine knowledge of the topic and a natural, engaging voice. Highly recommended."
— Crypto Media Client, Upwork
"Excellent quality of work. Understood the brief immediately and delivered well ahead of schedule."
— E-commerce Client, Upwork
Work With Me
Available for freelance projects, affiliate contracts, long-term retainers and in-house roles.If you have a project in mind or want to discuss ongoing work, get in touch.